{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess contemporary film venues.
The largest jump-scare the film industry has encountered in 2025? The return of horror as a leading genre at the UK box office.
As a genre, it has impressively outperformed previous years with a 22% year-on-year increase for the British and Irish cinemas: £83,766,086 in 2025, versus £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a box office editor.
The top performers of the year – a recent horror title (£11.4 million), Sinners (£16.2m), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54m) – have all stayed in the multiplexes and in the public consciousness.
While much of the industry commentary centers on the singular brilliance of certain directors, their achievements indicate something evolving between viewers and the category.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a head of acquisition.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond artistic merit, the consistent popularity of frightening features this year implies they are giving moviegoers something that’s much needed: therapeutic relief.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” observes a genre expert.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a noted author of horror film history.
Against a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures strike a unique chord with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” says an star from a recent horror hit.
“This symbolizes the way modern economies can exhaust human spirit.”
From film's inception, societal turmoil has shaped horror.
Analysts reference the rise of early cinematic styles after the the Great War and the turbulent times of the 1920s Europe, with movies such as early expressionist works and a pioneering fright film.
Later occurred the Great Depression era and classic monster movies.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a commentator.
“Therefore, it embodies concerns related to foreign influx.”
The boogeyman of migration shaped the recently released folk horror a recent film title.
The filmmaker explains: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the present time of praised, culturally aware scary films started with a clever critique released a year after a divisive leadership period.
It ushered in a new wave of innovative filmmakers, including various prominent figures.
“It was a hugely exciting time,” says a filmmaker whose project about a murderous foetus was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Concurrently, there has been a revival of the underrated horror works.
In recent months, a independent theater opened in the capital, showing obscure movies such as The Greasy Strangler, a classic adaptation and the 1989 remake of Dr Caligari.
The fresh acclaim of this “rough and rowdy” genre is, according to the theater owner, a direct reaction to the algorithmic content pumped out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he states.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Scary movies continue to disrupt conventions.
“These movies uniquely blend vintage vibes with contemporary relevance,” says an expert.
Besides the re-emergence of the mad scientist trope – with multiple versions of a literary masterpiece on the horizon – he forecasts we will see scary movies in the coming years addressing our present fears: about AI’s dominance in the years ahead and “supernatural elements in political spheres”.
In the interim, “Jesus horror” The Carpenter’s Son – which depicts the events of biblical parent hardships after the nativity, and stars well-known actors as the holy parents – is scheduled to debut later this year, and will certainly send a ripple through the faith-based groups in the US.</