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Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. The Pokémon Company and the Natural History Museum will launch a pop-up shop stocked with exclusive items. Enthusiasts can look forward to products like stationery, plushes, and artwork that are drawing from the museum's theme. The big draw, though, is a limited-edition Pikachu card, given as a gift with purchase for the pop-up. This shop will operate both on-site at the museum to its web counterpart from January 26 to April 19.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome filled with beautiful artwork depicting Pokémon in their natural habitats. It's essentially is the kind of research an in-world scientist could produce once trainers provide field notes, alternatively a naturalist's journal might have created if the Galapagos teemed with Pidgeys instead of finches. A key appeal stems from the book's scholarly approach, treating Pokémon as a legitimate subject for inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess PhDs in ecology and behavioral science.

Why This Promo Card Stand Out

The company regularly for The Pokémon Company to release promos for big events or crossover partnerships. Many such collector items typically highlight the iconic mouse Pokémon that acts as the franchise mascot. The factor setting this latest promotion apart however, is the distinctly bigger dimensions. While exact measurements have not been publicly disclosed, availability is guaranteed to be strictly limited, and customers able to get only a single card per purchase.

Limiting Speculator Activity

Per a company announcement, a portion of the merchandise will also be sold outside the museum walls. But, broader availability will only be specific stores within the United Kingdom. Critically, fans will not be able to acquire this promo via the official web shop. While reseller interest is a given, the setup suggests they're going to have trouble hoarding mass quantities this time around. For those unable to attend, consider the upcoming Pokémon Fossil exhibit coming to Chicago later this year.

"Every penny from purchases from the museum store and its web shop, including these items, go toward the Natural History Museum’s non-profit work. That encompasses the research of hundreds of researchers dedicated to scientific inquiry and finding solutions to the planetary emergency," the statement says.